The 7 “Deadly” Digital Marketing Types (not really, for effect) – Which One Are You?

The 7 Digital Marketing Types from Optify

So which profile/type below describes you? Wait…let me ask this, how would your inner circle describe you? The infographic below might help identify your tendencies or shall we say obsessions in the digital marketing realm. Intervention…maybe? Did you chuckle when you ID’d yourself? I know I did. I fall into at least two categories. I do tend to share “loudly” and often so the megaphone profile seemed apropos however let me just say DATA WHIZ! (I’m yelling right now!) really is my Achilles heel. I am constantly hoarding data.


Data in the aggregate is coming at us in tidal waves (some even have really cool dashboards) and what I am hearing from business owners and marketing professionals alike is the difficulty in keeping pace and identifying the highest priority indicators relevant to the core marketing strategy. In other words extrapolating the key info that packs the most punch. Hence a clear strategy in place might alleviate some of the data clutter/chaos and may even stymie the nervous tic of your own “data whizzer(s)”.

I do often drop into webinars of marketing professionals to absorb and glean new and improved best practices, which also adds to my tool chest – however, following the #hashtags on Twitter I hear many a “snarky marketer” goings-on mid-web session to the point of distraction. I wonder who would be honest enough to fess up. So where do you fit in? Do you think these insights would be suggestive of findings we might expect on a self-assessment tool such as DISC Profile or Meyers-Briggs?


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