Ode to Programmatic
My how the data landscape has and continues to change – lot’s of NEW big words and concepts. Got it!
Programmatic has certainly changed – the following article by Brian O’Kelly CEO of AppNexus offers some insight as to how things are shaping up in terms of programmatic. Although I find the terms “extinct” and “evolved” to be too neodarwin for my liking there are some fascinating points to consider. “Decisioning” (ah I love the sound of it) for sure or what some of us call “the process of real time data driven decisions”. It is a good read and as always thoughts and comments are welcome!