My Word of the day…Decisioning


Ode to Programmatic

My how the data landscape has and continues to change – lot’s of  NEW big words and concepts. Got it!

Programmatic has certainly changed – the following article by Brian O’Kelly CEO of AppNexus offers some insight as to how things are shaping up in terms of programmatic. Although I find the terms “extinct” and “evolved” to be too neodarwin for my liking there are some fascinating points to consider. “Decisioning” (ah I love the sound of it) for sure or what some of us call “the process of real time data driven decisions”. It is a good read and as always thoughts and comments are welcome!

“Programmatic is extinct – it’s evolved into something way more powerful”

 

 

 

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