Social Media Marketing and the Law of Attraction
If there is a way to sum up my thoughts on the social phenomenon at this stage is that “Herd Theory” works. As a marketing strategist guy I’ve listened to just about every known Social Media Marketing (SMM) expert and a common theme is echoing in my ears in terms of success in the social media marketing space. Common traits of the Social Media Marketing Rockstars I have listed in the following infographic and some quick Facebook, Twitter (which is in Pre-IPO status), LinkedIn, and the Blog power engine usage stats all provide powerful evidence that SMM is an important facet of any marketing plan. To your success!
The 7 Digital Marketing Types from Optify
So which profile/type below describes you? Wait…let me ask this, how would your inner circle describe you? The infographic below might help identify your tendencies or shall we say obsessions in the digital marketing realm. Intervention…maybe? Did you chuckle when you ID’d yourself? I know I did. I fall into at least two categories. I do tend to share “loudly” and often so the megaphone profile seemed apropos however let me just say DATA WHIZ! (I’m yelling right now!) really is my Achilles heel. I am constantly hoarding data.
Data in the aggregate is coming at us in tidal waves (some even have really cool dashboards) and what I am hearing from business owners and marketing professionals alike is the difficulty in keeping pace and identifying the highest priority indicators relevant to the core marketing strategy. In other words extrapolating the key info that packs the most punch. Hence a clear strategy in place might alleviate some of the data clutter/chaos and may even stymie the nervous tic of your own “data whizzer(s)”.
I do often drop into webinars of marketing professionals to absorb and glean new and improved best practices, which also adds to my tool chest – however, following the #hashtags on Twitter I hear many a “snarky marketer” goings-on mid-web session to the point of distraction. I wonder who would be honest enough to fess up. So where do you fit in? Do you think these insights would be suggestive of findings we might expect on a self-assessment tool such as DISC Profile or Meyers-Briggs?
- The 7 Types of Digital Marketer (mashable.com)
Is an “Influencer” All That?
In September 2010, I was involved in a round table discussion that took place on the topic of “social influence” and the implications companies like Klout which created a proprietary algorithm for determining an individual’s social influence – would have on the social mechanisms we were witnessing. The “influencers” as they were called who scored high on the algorithm were then selected (and still are) for the 5 Star Touch at establishments utilizing Klout scoring to get a foot up in the social-sphere. The author of the following article at Advertising Age:
Engages some of the important concern’s that were voiced during those discussions in 2010. Although our discussion focused primarily on concern’s in the digital marketing space over tampering with a not yet understood social phenomenon and things we have learned from science like the Hawthorne effect where observation alters behavior and the conflicting interest and ‘intent” for gain were all valid points brought to the table.Those of us at that discussion might have prophetically voiced then what appears to now have some focused attention on it almost two years later.
The author at Ad Age nails it with respect to the “organic nature of social circles” and “trust mechanism’s” in relationships to better understand how influence works which we posited as dangerous ground in terms of opening the door or “Pandora’s Box” for those seeking to tamper and exploit. No one I know believes Klout promotes ill-intent, but like much that is discovered with dire consequences, we get so caught up with what we can do – we forget to think through whether we should. It will be interesting and hopefully beneficial to us in the marketing world.
Understanding complex consumer behavior in the social sphere, like in scientific discovery, should be observed and documented with the same sense of respect and awe (less tampering and manipulation for self benefit) as the highest priority. Only then can we assign a genuine “relationship value” to it. There is a form of purity in observation when the intent is to understand and not….well…influence. What determines social behavior lives well beyond anecdotal advice columns about influencer marketing. While some may be coaching on how to massage those relationships and best practices, which may have value, I would strongly encourage we “in the marketing universe” and those companies intent on utilizing Klout values center ourselves on the qualities inherent in those relationships. It is a free forming two-way consciousness, void of manipulation…at least the GENUINE ones.
Now this is interesting – Is Social Media too Engaging for Its Own Good? See article here
Strategies to survive and thrive – You need to turn your company’s strategy into day-to-day actions – see presentation
Looking for Facebook Resources? P.R. Pros’ Favorite Facebook Resources Revealed (allfacebook.com)
Here is a pretty slick tool to help you organize -I frequently use project management methods and workflowy helps me flesh out and organize quicker than many tools I’ve tried. Check it out here!
We are excited about the launch of our marketing agency ZinZooMe! and we look forward to taking you with us on our journey. To our current clients-we are working around the clock to ensure your transition to ZinZooMe! is flawless. We also look forward to continue developing our relationships with our business partners and personnel under the ZinZooMe! banner. Good times ahead…we promise! So on to the business of helping our clients flourish in their respective business! Here is to stepping up and stepping out! cheers!